This week is going to be full of plate spinning as we move offices (see pics of new place here), reshoot the MySpace/MyKids online course (splash page here), and continue to press ahead on key components of the viewzi prototype.
I thought I would tell you a little about the MySpace/MyKids project since I haven't written about it yet.
The project arose out of a conversation Steve Reinemund (Chairman of PepsiCo) and I had at a prayer breakfast about how many parents are clueless about MySpace and that there may be an opportunity to help teach them. Further, Steve wanted to help make this happen and wanted to meet again to figure out how. I had built an online learning platform for Pure Online but knew only enough to be dangerous when it came to social networking and the dangers of MySpace.
But, the very next day, I get an email from this guy Jason Ilian who's telling me about this new book he has coming out called MySpace/MyKids--a book for parents of teens that helps them understand and deal with MySpace. Wow....now we have a project.
So, a few weeks later Jason and I presented Steve with a plan of attack and a budget. He funded it that following week and we began production that next day.
This week, we go back into the studio to shoot Jason, Liz Casteel (a counselor that works with teens), and Chris Witt (director of Sky Ranch--and has worked with teens and their parents for over a decade). We are rapidly approaching our deadline so our post production guys will be in the studio while we are shooting so that once chapter one is shot, we can begin editing it while we shoot chapter two. Rapid application development at its best.
The project will launch on February 10th and has already gotten great support from the execs at MySpace. Lets hope that parents are ready to invest a little time to be better equipped to deal with this new medium their kids have so fully embraced.